Solution

TheNewSort solution enables citizens and consumers to sort used packaging correctly, no matter in which municipality they are located.

The citizen receives accurate and easy to understand sorting instructions by scanning the barcode on a packaging with a smartphone app.

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The solution consists of three parts:

Database with products and related material information per packaging component
An individual mapping for each municipality between material and correct sorting instruction
Scanning and visual display included in a digital solution, e.g. an app

When displaying the instructions, we use pictograms that the individual municipality uses, as well as own developed pictograms to illustrate the packaging components.

Part 1 is covered by a producers membership, and
Part 2 is covered by the municipality's membership.
Part 3 is realised individually and connected to the organisation that uses the solution.

Use of the solution

Municipality / Waste handling company

Municipality specific feed to be integrated in own digital communication channels, for example website or App with

Producer

General or producer specific feed to be used in branded own app, website or common "producer"-app.
Development and launch of customised app with desired content and design.

Supermarkeder / retail

General or supermarket specific feed to be used in a branded app, website or common "producer"-app.
Development and launch of customised app with desired content and design.

Other

General or customised feed to be used in own app and/or website
Development and launch of customised app with desired content and design.

Pilottest

Tested for 6 weeks with over 10.000 Users

After 1 1/2 years of preparation, TheNewSort's solution to improve waste sorting was ready to be tested in a pilot project with six Danish municipalities: Fredericia, Kolding, Nordfyn, Rander, Thisted and Revas (Viborg Municipality), together with Orkla Denmark who included official product-data of their brands.

The functionality was included in the existing Apps for waste-services in the municipalities, which are used by many citizens.

During the pilot test, technical aspects and user friendliness of the service have been tested between the 15th of August until the 30th of September 2022.

The project was funded by Innovationsfonden and supported by Dansk Affaldsforening and Miljøstyrelsen, who secured the correct use of the new Waste-Pictogram system and application of national guidelines for waste sorting.

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