When displaying the instructions, we use pictograms that the individual municipality uses, as well as own developed pictograms to illustrate the packaging components.
Part 1 is covered by a producers membership, and
Part 2 is covered by the municipality's membership.
Part 3 is realised individually and connected to the organisation that uses the solution.
Supermarkeder / retail
After 1 1/2 years of preparation, TheNewSort's solution to improve waste sorting was ready to be tested in a pilot project with six Danish municipalities: Fredericia, Kolding, Nordfyn, Rander, Thisted and Revas (Viborg Municipality), together with Orkla Denmark who included official product-data of their brands.
The functionality was included in the existing Apps for waste-services in the municipalities, which are used by many citizens.
During the pilot test, technical aspects and user friendliness of the service have been tested between the 15th of August until the 30th of September 2022.
The project was funded by Innovationsfonden and supported by Dansk Affaldsforening and Miljøstyrelsen, who secured the correct use of the new Waste-Pictogram system and application of national guidelines for waste sorting.